2. Interested with
Appointment Track
Letter track: 7 Steps – 6
letters/faxes & envelopes + follow-up reminder
E-mail track: 4 steps – 3 email
messages + follow-up reminder
3. Interested with No
Appointment Track
4. Check Back Later Track
Letter track: 4 steps – 3 letters &
envelopes + follow-up reminder
Email track: 4 steps – 3 email
messages + follow-up reminder
5. Not Interested Track
Letter track: 4 steps – 3 letters &
envelopes + follow-up reminder
Email track: 4 steps – 3 email
messages + follow-up reminder
6. Lost Sale Track
Letter track: 7 steps – 6 letters &
envelopes + follow-up reminder
Email track: 7 steps – 6 email
messages + follow-up reminder
7. New Customer Track
Letter track: 4 steps – 3
letters & envelopes + follow-up reminder
Email track: 4 steps – 3 email messages + follow-up reminder
8. Customer Care
Track
Letter track: 5 steps – 4 letters & envelopes + follow-up
reminder
Email track: 5 steps – 4 email messages + follow-up reminder
9. Nurture Track
Letter track: 13 steps – 12 letters & envelopes + follow-up
reminder
Email track: 13 steps – 12
email messages + follow-up reminder