
SALES REPS' READY-TO-USE MS-WORD
SALES LETTERS WITH MERGE CODES
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INVITATION TO VISIT TRADE SHOW BOOTH
(Scroll down past this letter for a list of 50+
Ready-to-use Sales Letters)
«First_Name_LVL2»
«Last_Name_LVL2»
«Title_LVL2»
«Company2_LVL2»
«Contact_AD1_LVL2»
«Contact_City_LVL2», «Contact_State_LVL2» «Contact_Zip_LVL2»
Dear «Dear_LVL2»,
The ABC copier is the fastest copier in the world (which means you can produce more work during every shift). And wait until you see for yourself the computer-corrected registration to within 1/64th of an inch (which means superb quality and happier customers). Plus, I want to explain our financing plan that makes it possible to put the ABC to work for you immediately!
If you have the chance, call me before the show and I'll schedule your personal inspection so you'll have no delay whatsoever. But even if you can't schedule the time in advance, don't miss the opportunity to visit Booth 1050. You'll see why we call the ABC the profit-maker!
Very truly yours,

«Rep_Fname_LVL2»
«Rep_Lname_LVL2»
«Rep_Title_LVL2»
01INVBTH.DOC
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INDEX OF SALES REP SALES LETTERS
(57)
PROSPECTING (4)
Invitation to Visit Trade Show Booth
Missed You at the Booth
Introducing Oneself as New to Position
Appeal to CEO for a Meeting
APPOINTMENT SETTING (7)
Approach to New Management after Rejection by Old Management.
Approach to Someone Who is Avoiding You
Approach to New Contact in Company
Reschedule of Appointment
Introducing One's Replacement
Introduction of New Product Line to Old Customer
Reactivation of Former Customer
PROPOSALS AND QUOTATIONS
(9)
Proposal Cover Letter, Cold Solicitation
Request to Submit Proposal
Request to Extend Proposal Deadline
Confirmation Letter, Terms Accepted
Confirmation Letter, Changes in Specifications
Confirmation Letter, Changes in Contract
Revised Proposal Cover Letter
Response to Request to Bid, with Questions
Thank You for Opportunity to Quote
FOLLOW-UP TO SALES CALLS (11)
Follow-up after Sales Meeting
Follow-up after Lost Sale
Follow-up after Proposal
Follow-up after Customer Reaction to Proposal
Follow-up after No Response
Follow-up, with Testimonials
Follow-up, with Names of Satisfied Users
Thank You for Visiting Booth
Confirmation of Contract Agreement
Follow-up after Completed Sale
Follow-up after Product Delivery, to Solve Problem
CLOSING THE SALE (9)
Inducement to Buy, Success Stories
Inducement to Buy, Product Demonstration
Response to Objection, Want to Think About It
Response to Objection, Price Low, Quality Must Be Poor
Response to Objection, Too Expensive
Response to Objection, Satisfied with Present Products
Response to Objection, My Superior Dictates Brands
Response to Objection, Had Bad Experience with Company
Response to Objection, Had Bad Experience with Predecessor
CUSTOMER RELATIONS (7)
Customer Thank You Letter From President
Customer Thank You Letter From Executive VP
Customer Thank You Letter From Sales Manager #1
Customer Thank You Letter From Sales Manager #2
Customer Thank You Letter From Supply Rep
Customer Thank You Letter From Support Manager
Customer Thank You Letter From Service Manager