3 Levels of Leads
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Level 1.
OUGHT
to talk with you.
Goal is to discover businesses with old or
out-dated equipment or services, that could be costing them
more to operate than a newer system. We make telemarketing
calls, talk with whoever answers the phone, ask qualifying
questions, update your prospect database and email any level
1 leads that meet your criteria so you can distribute them
to your sales reps so they can make an informed and prepared
approach with the decision-maker.
Deliverable: High volume of potential prospects, discovered over a short time frame (daily, weekly) project-based approach on a small budget. Cost per lead: Low Value per lead: Good Recommended for new, inexperienced or call-reluctant down-the-street sales people who could use a little help and encouragement to get out of the office and into the field more often. Click here for Flowchart and samples |
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Level 2.
AGREE
to talk with you.
Goal is to set
appointments with decision-makers to meet
or speak with your sales people. We use a combination
of telephone calls, personal introduction letters and email
to get past gatekeepers and voice mail and get through to
decision-makers.
Deliverable: Medium volume of qualified prospects, developed over a medium time frame (monthly, quarterly). Cost per lead: Medium Value lead: Better Recommended for more experienced, higher income sales people who know how to convert leads into opportunities and are too busy to waste their time making cold calls. Click here for Flowchart and samples |
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Level 3.
WANT to
talk with you.
Goal is to build top-of-mind awareness and a positive, professional image of your company in the minds of future prospects, so they will call you, instead of your competitors, when they are ready to buy! We use a combination of phone calls, letters, email and our Automated Sales Tracks to keep in touch with all viable prospects in your database over long periods of time at a minimum expense and minimum effort on your part. Deliverable: Low volume of exclusive (non-competitive) sales opportunities with prospects who are ready to buy. Developed over a longer time frame (quarterly, yearly). Cost per lead: Lowest (after 1st 6 months) Value per lead: Best Recommended for clients who are interested in a long-term, relationship-based business development process. Click here for Flowchart and samples |