Lead Definition 

Level 1: They SHOULD talk with you.
The goal is to discover businesses with old or out-dated equipment or services, that could be costing them more to operate than a newer system. We make telemarketing calls, talk with whoever answers the phone, ask qualifying questions, update your database and email leads to your sales reps to help them make a more informed approach with the decision-maker.

Deliverable: High volume of potential prospects, discovered over a short time frame (daily, weekly) project-based approach on a small budget.

Recommended for new and not-yet-successful sales people who aren't as busy as your seasoned senior sales people.
 
Level 2: They AGREE to talk with you.
The goal is to set  appointments with decision-makers to meet  or speak with your sales people. We use a combination of telephone calls, personal introduction letters and email to get past gatekeepers and voice mail and get through to decision-makers. 

Deliverable: Medium volume of qualified prospects, developed over a medium time frame (monthly, quarterly).

Recommended for experienced senior sales people who are busy and whose time is too valuable to waste on cold calls. 
 
Level 3: They WANT to talk with you.
The goal is to build top-of-mind awareness and a positive, professional image of your company in the minds of future prospects, so they will call you, instead of your competitors, when they are ready to buy!  We use a combination of phone calls, letters, email and our Automated Sales Tracks to keep in touch with all viable prospects in your database over long periods of time at a  minimum expense and minimum effort on your part.

Deliverable: Medium volume of non-competitive sales opportunities with prospects who are ready to buy. Developed over a longer time frame (quarterly, yearly).

Recommended for clients who are interested in a long-term, relationship-based business development process.