3 Levels of Leads

1. They OUGHT  to talk with you.
The goal is to discover businesses with old or out-dated equipment or services, that could be costing them more to operate than a newer system. We make telemarketing calls, talk with whoever answers the phone, ask qualifying questions, update your database and email leads to your sales reps to help them make a more informed approach with the decision-maker.

Deliverable: High volume of potential prospects, discovered over a short time frame (daily, weekly) project-based approach on a small budget.

Recommended for new and not-yet-successful sales people who aren't as busy as your seasoned senior sales people.
 
2. They AGREE to talk with you.
The goal is to set  appointments with decision-makers to meet  or speak with your sales people. We use a combination of telephone calls, personal introduction letters and email to get past gatekeepers and voice mail and get through to decision-makers. 

Deliverable: Medium volume of qualified prospects, developed over a medium time frame (monthly, quarterly).

Recommended for experienced senior sales people who are busy and whose time is too valuable to waste on cold calls. 
 
3. They WANT to talk with you.
The goal is to build top-of-mind awareness and a positive, professional image of your company in the minds of future prospects, so they will call you, instead of your competitors, when they are ready to buy!  We use a combination of phone calls, letters, email and our Automated Sales Tracks to keep in touch with all viable prospects in your database over long periods of time at a  minimum expense and minimum effort on your part.

Deliverable: Medium volume of non-competitive sales opportunities with prospects who are ready to buy. Developed over a longer time frame (quarterly, yearly).

Recommended for clients who are interested in a long-term, relationship-based business development process.